| Mental development is measured by a child's ability to | | | | Evaluation |
| read, and it's a concern for most parents. Many of us | | | | Save your time The infant is presented with a word; |
| simply expect a child to eventually develop literacy | | | | the word is pronounced slowly and articulately; and |
| skills, without setting specific goals to this end. | | | | an arrow follows simultaneously beneath the word at |
| However, what happens when the development of | | | | the same tempo. Next, videotape of an actual infant |
| these desirable abilities does not proceed at the | | | | showing what the word means is displayed to the |
| optimal rate, if left simply to chance? What happens | | | | baby. |
| if a child starts school with a reading deficiency, | | | | For further reinforcing the connection, the infant |
| instead of a desired proficiency? | | | | student is then given the opportunity for speaking |
| Thus you shouldn't be surprised by the interest | | | | the word and perform the same action. |
| generated by a system like "Your Baby Can Read." | | | | The assumption made by the program and its |
| Developed by language professor Dr. Robert Titzer, | | | | developers (which is supported by literacy research) |
| the program takes advantage of the tiny 5 year | | | | is that children are more likely to succeed in school if |
| window in an baby's life when learning is very natural. | | | | given a jump start at an early age. And, if they |
| Between 3 months and 5 years of age, | | | | succeed in school, they are more likely to not only |
| approximately 90% of a child's brain develops, and its | | | | stay in school but to perform exceptionally well. |
| throughout this time that children are 'sponges,' | | | | There are also additional printed materials available for |
| soaking in and processing information at incredibly | | | | use with the 5 DVD "Your Baby Can Read" program. |
| high rates. | | | | A set of 82 double-sided, colorful vocabulary cards, a |
| "Your Baby Can Read" uses interactivity to teach | | | | 50 card word game, a set of 5 lift-a-flap books, a |
| language by taking advantage of heightened brain | | | | parent's how-to guide, a music CD, and a workshop |
| development. New Phrase | | | | DVD are all included with the full program. |
| Computer | | | | |