| What would Mrs. Miller say if she saw most of us | | | | that feature we were able to get users to the used |
| today? Would she be sorely disappointed that some | | | | cars inventory as quickly as possible. |
| of us abandoned the process of double-checking all | | | | How many clicks does it take to get to inventory on |
| that hard work? Would she grab us by the ear and | | | | your dealership website? |
| walk us to the front of the class making an example | | | | Do you know how many leads your site generates, |
| out of us? | | | | do you know how much traffic your site gets and |
| I don't know about you, but nightmares of that | | | | where they are coming from, do you know how |
| embarrassment keeps me on the straight and narrow | | | | many people get to your site and bounce right out, |
| in regards to doing my best and double checking it | | | | do you know where you rank in a search engine, do |
| when I am done. In business the best way to begin | | | | you know if your site is optimized for Google |
| checking your work is through Google Analytics and | | | | keyword searches, do you know if people are finding |
| Webmasters Tools. | | | | what they came to your website for? |
| Just one scenario of analytics saving a website; we | | | | If the answer is no, we recommend you call your |
| redesigned an entire dealership's homepage 10 days | | | | web provider and have a discussion about your |
| after we launched it, for a seemingly insignificant | | | | Google Analytics and Web Masters Tools. You will |
| design choice. By watching where people clicked we | | | | need to watch both regularly, and look for areas of |
| found that from their perspective it was not clear | | | | improvement. Happy Analyzing! |
| that the Used Car link was indeed a link. By adjusting | | | | |