| Article Marketing works for just about any type of | | | | school, thus, my experiences and observations are |
| business, as it helps bring targeted traffic to your | | | | coming from another direction and I am forcing |
| company's website. I guess that only business it | | | | myself to see this through the eyes of the writing |
| wouldn't work well for is Online Classes that teach | | | | school and the eyes of their readers. |
| literacy, as no one who would want to take your | | | | In fact, in considering this, I am thinking my advice |
| class would be able to read your articles in the first | | | | would be that a minimum of 200 articles is more |
| place. But what if you wanted to teach people how | | | | appropriate in this case. A new writing school website |
| to write better; writing classes, composition, | | | | will need the 200 articles and the back-links, plus the |
| whitepapers, novels, short stories or even articles for | | | | syndication of let's say 20 per article. That gives |
| publication? | | | | them 2,000 back-links and helps their new website. It |
| Sure, you could help people who can read and write, | | | | also gets them out there quick. This plus a little social |
| but want to write well and improve their creative | | | | networking strategy should be the way to go. |
| writing and composition skills. In this case online article | | | | Additionally, their website is critical to the conversion |
| marketing would work and work well. Not long ago, | | | | of incoming clicks to creative writing and composition |
| someone had asked me this specific question; "How | | | | students. |
| can I develop an article marketing strategy to assist | | | | The reason, I even like the online article motif, is that |
| in my online writing class endeavor?" | | | | it brings in targeted traffic, not just a bunch of web |
| Well, first you need to define your target market, in | | | | surfer nonsense. Now that is not to say that the six |
| this case it would be designed for lower | | | | degrees of separation is not viable, but as |
| socio-economic folks who want to write better. | | | | percentage shots go, target traffic is probably one |
| Hmm, this does pose a little bit of a problem as per | | | | of the best strategies. Click-thru ratios are also quite |
| the conversation about. So, one obstacle that I see | | | | important. |
| with using article marketing for this type of business | | | | So, if they are asking me what their click-thru rate |
| is that you need to keep your articles on the short | | | | should be per article, and what their writing student |
| side. | | | | sign-up per click ratio should be based on their |
| Why? Because you are writing articles to attract | | | | industry sub-sector, well I have no clue, but, in solving |
| people who wish to write better. Folks who are of | | | | this problem, I ask what do they want it to be and |
| the lowest socio-economic status are often not well | | | | what is it now; and then let's work back to X and Y? |
| read. Thus, they need to read stuff that is at the | | | | See that point? |
| average newspaper reading level, maybe? So, I see | | | | Thus, if you are attempting to use online article |
| an extra hurdle or barrier to crash through, go over | | | | marketing to help boost your online presence and |
| or steer clear of. | | | | help your website become viable thru targeted |
| Now, I am not certain that you are talking to an | | | | traffic, then I hope this case study gets you thinking |
| expert in this topic, you have to remember that my | | | | and helps you do all that you do online better. Think |
| motivations in article writing are completely different | | | | on this. |
| than those of a creative writing and composition | | | | |