| Develop your skills and talents to perfection and | | | | task needs improvement. However the problem is |
| outsource what you lack. If you have a talent for | | | | that with the growing complexity of your business |
| writing, become the perfect salesletterwriter and if | | | | you can't do everything equally well. And to be |
| you don't know how to build a web site let an | | | | successful every aspect of your business has to be |
| expert do that for you. By using education and | | | | outstanding. |
| outsourcing all tasks in your business are done well | | | | 4. Two Lessons |
| and you stay ahead of your competitors. | | | | There is something funny about people. What they |
| 1. Your Objective and Strategy | | | | don't have they will never get. A lack of talent for |
| If you organize your business you formulate an | | | | mathematics can never be compensated by studying |
| objective and develop a strategy to reach that | | | | hard. It will always be a weak point. On the other |
| objective. You also define the tools that you need to | | | | hand, they can improve their real talents into |
| make the strategy work. Like sales letters, budgets, | | | | perfection. This holds two lessons for you and these |
| investment in hardware and software, education has | | | | lessons are: |
| to be an integral part of your tool box. When you | | | | |
| have the whole picture ready you have a very good | | | | 1. Never try to learn something for which you don't |
| idea what skills and abilities you need to bring the | | | | have a talent. It takes a lot of time and money to |
| journey to a good end. But there is another thing. | | | | only understand the basics. Time and money can be |
| 2. Changes | | | | better used. E.g. for talking with an expert in the field |
| We live in a time of rapid changes. Everything around | | | | you try and cannot master. This is called outsourcing. |
| us changes in an incredible speed and it effects us all. | | | | Outsourcing to others what they do more efficiently |
| There is also an effect on the way we are doing | | | | is a successful management strategy and not a sign |
| business. New views on economics, technical changes, | | | | of weakness. |
| new and very fast ways of communication through | | | | 2. Develop your talents into perfection. Never stop |
| the virtual highway...it all asks for an attitude of | | | | improving yourself in the things you are really good |
| anticipation and a refreshment of knowledge, skills | | | | at. Become an expert in what suits you. Education is |
| and abilities. You must prepare yourself in time for | | | | the only way to improve the knowledge of your |
| the future. If you don't, you lose because your | | | | own intellectual capital |
| competitors do and try to take your share of the | | | | The bottomline of this article is that you should be |
| market. | | | | well aware of your talents as well as of your |
| 3. Talents | | | | limitations when developing your business or |
| Everybody has talents. One has a talent for | | | | anticipating changes. You should always be prepared |
| languages and is an excellent copy writer, another | | | | to act efficiently. Educate yourself to the highest |
| has a creative talent and is a very good web | | | | level possible, or outsource tasks. |
| designer. Your talents make you good in one task | | | | Copyright 2003 Joop Liefaard. Please feel free to |
| and less suitable for others. You should constantly | | | | pass this article on to your friends, or use it in your |
| evaluate yourself; which task is done well and which | | | | ezine or newsletter. It's a shareware article. |