| I bet I have you attention now. If you've been to | | | | buses. Now I'm not suggesting that Percillas Pussycat |
| Las Vegas lately you will see some very creative | | | | Lounge be featured next to the blinking lights, but |
| marketing going on. Every cab has ads...everywhere | | | | think of the possibilities! Who sees school buses? |
| (many of questionable nature). From the roof, to on | | | | School Children - advertise toys. Parents- grocery |
| the truck, in the passenger seat to my personal | | | | stores, car insurance, cell phones. People stuck behind |
| favorite - modified spinner hubcaps with ads on | | | | them on their way to work - satellite radio to sooth |
| them, cabs are moving billboards. From a marketing | | | | the nerves, and I'm SURE Starbucks would love to |
| and economics view, this is genius. Vegas has | | | | slap their name on the back to entice frustrated |
| thousands of cabs, that pick up thousands of people | | | | commuters. |
| a day, but more importantly they are seen by tens | | | | With the extra revenue from that ad placements, |
| of thousands a day throughout the city. With this | | | | not only could schools expand their budget with less |
| much exposure, marketers would be crazy not to | | | | tax payer money, but also stop cutting valuable |
| capitalize on this format. | | | | programs like art, music and sports that have plagued |
| So what does this have to do with school buses? | | | | under funded school districts. |
| With school taxes on the rise, and for most salaries | | | | So the next time you're stuck behind a bus, just |
| not increasing with cost of living, why not apply the | | | | think...how much money COULD I be saving with |
| same technique to an even bigger billboard - school | | | | Gieco? |