How to Bow and Other Important Things in International Business - V2

The premier (Article I -in this series) left off with anThe issue -was not only intoxicated in public- but
example from my Russia experiences andcausing a car accident while driving in the same
observations of how not educating yourself incondition which sent one of the local people to a
history, cultures and manners could and will get youhospital with a serious injury!
expelled from a country! The two salesmen in theThis accident should have never happened. Police
first story were real senior level people, oblivious ofwere called and once again certain US workers were
any international business education and responsibilityexpelled from a country, heavy fines, restitution and
for their failure. Their company hopefully learned fromallowances were paid upfront and now qualified
the Russian expulsion and quickly instituted a changereplacements had to be made to continue the
that would better prepare their management andproject. The cost was over $600,000 to fix! The
employees for international business. Remember onethree expelled employees action had a continuing
simple thing; "if it were easy...everyone would beeffect on the firm and the mature business
doing it right!". You can not successfully performresponsibilities, between legal and binding parties, than
International Business (IB) without cultural preparation,the young technicians fully appreciated. If the incident
readiness education and practice...before...you go! Allwould have caused a death or permanent handicap,
of the stories presented in the six part series comethe entire company would have been expelled after
from my direct observations and experiences whilemassive sums of money and restitution deemed
working on multi-company programs or significantappropriate was paid and jointly closed. If you think
business negotiations in each country.about it, for smaller companies this would have
Our next example comes from South Africa where aimmediately shut down the firm or caused a
multi-company program was responsible for surveyingbankruptcy. The eventual newspaper article
land to build an operations center, establish supportreference worldwide alone would have caused
services and assure security measures. So whatpriceless long term damage.
went wrong in this seemingly simple task? SimplySo, as you will come to learn over the final next 4
--untrained, un-managed youth! More specifically,installments, International Business (IB) is a serious
young employees sent away for possibly the firstmatter, not to be taken lightly nor without the right
time in their lives, to a foreign country, without anyeducation and assurances in place, and in practice, to
senior management, or corporate training, nor culturalmake all your experiences a growing and rewarding
education or strict observances corporate policies.calling. It is always worth it to do things right!