| Many years ago, I attended one of the first live | | | | I recently reviewed a special Marketing Predictions |
| seminars by Anthony Robbins. I was so impressed | | | | Event hosted by Stu McLaren that included the Top |
| with his presentation and delivery, I pulled out my | | | | Internet Marketers in the Business, billed as their |
| VISA and bought his books and tapes. DVD's hadn't | | | | Superstar Lineup. It was very informative and very |
| been invented yet, so I'm dating myself a little bit | | | | useful and well worth the $97 fee and the proceeds |
| here. | | | | went to support a worthy cause, The World |
| Over the next few weeks, I voraciously consumed | | | | Teacher Aid. A total win/win scenario. |
| his material on Personal Power and How To | | | | I was glad to see that I knew many of the "Top |
| Techniques. Granted, a lot of this material was a | | | | Marketing Superstars" and in some cases, I was using |
| rehash of things I had already learned from previous | | | | (actively promoting) some of their products in my |
| personal development courses I had taken, but the | | | | online business. I was curious about; How did some |
| ONE KEY CONCEPT that justified my investment | | | | of these guys get the title "Marketing Superstar"? |
| was the power of "MODELING". At that time, I was | | | | So here's what I did. I visited the website / blog of |
| a young sale rep for a Fortune 500 Company, barely | | | | every Superstar and I took note of their key selling |
| making quota. I took this concept of "Modeling your | | | | point / headline and their Alexa traffic graph. I was |
| Prospect" to see if it would work... and Viola! Almost | | | | surprised to see some sites had a high Alexa score |
| immediately, I was closing more new deals in a week | | | | and others were very low? I posted my findings in |
| than I had in a month. I was amazed with the | | | | an article on my website in case you want to review |
| amount of new business I was closing. This Secret | | | | all the Alexa scores of these Top Marketing |
| Weapon I had acquired turned me into a Sales | | | | Superstars (some of the numbers are revealing). |
| Monster, it was Great! All because I was doing the | | | | Let me close by trying to connect the dots on the |
| same things as my Prospects, I was Mirroring them | | | | lesson I learned from this exercise. Clearly, these |
| and they liked it, because I was being like them and | | | | Superstars are at the top of their game. What |
| it worked like a charm when it came time to close | | | | wasn't clear to me was HOW and WHAT they are |
| the sale. | | | | doing to be Successful online, but is now crystal clear. |
| You may be asking, "What does this Story have to | | | | If you look at the Top 10 Superstars (based on their |
| Do with Making Money Online"? Here's the take away. | | | | Alexa scores) the Top Marketing Superstars (ALL) |
| If you Want to be Successful, Do What Successful | | | | have a SYSTEM in place running their online business |
| People Do. If you buy into this concept, let's apply it | | | | operations. You've probably heard and read it before; |
| to a real world scenario that will help you. | | | | it's NOT the PRODUCT - it's the SYSTEM. |