| Business Studies is currently one of the fastest | | | | organization whilst overseeing the work of staff and |
| growing higher education courses in the UK. Although | | | | the progression of each campaign. Monitoring budgets |
| the reasons for this might seem simple, i.e. the | | | | and securing deals are also priority aspects of this |
| changing financial climate and the growing negativity | | | | role. |
| towards working for faceless multinationals and | | | | Many Business graduates express an interest |
| conglomerates, it can also seen to be due to the | | | | specifically in retail. The role of the Retail |
| increasing accessibility of Business courses, for | | | | Merchandiser is fairly straightforward, they are |
| example via distance learning courses. However, it is | | | | responsible for the certain products being in the right |
| not always clear exactly what jobs are suited to | | | | shops at the right time. Again, this is a varied job due |
| Business Studies graduates. So what are the perfect | | | | to the diversity of the retail sector and the |
| jobs for the thousands of Business Studies | | | | companies therein. Product ranges need to be |
| graduates. | | | | planned, and this involves working with sellers, |
| One seemingly ever-growing sector of Business jobs | | | | manufacturers and distributors. Of course, once the |
| is Marketing. The role of a Marketing Executive today | | | | products are on the shelves, it is then the Retail |
| is typically fast paced and changing, as well as being | | | | Merchandiser's job to monitor the selling success (or |
| incredibly varied and diverse. Although it may seem | | | | lack) of each and every product. |
| that these types of jobs are normally associated | | | | The role of the Sales Executive takes on similar work |
| with retail and media, public sector organizations also | | | | to the above but varies again. Sales Executives are |
| tend to have a marketing department and marketing | | | | responsible for maximising the sales of a companies |
| agencies themselves deal with a wide range of clients | | | | goods, in particular: FMCGs (Fast Moving Consumer |
| from charities to banks. | | | | Goods, i.e. food), clothes, IT software, and services. |
| Similarly, many Business Studies graduates move into | | | | Sales executives are called upon to liaise with |
| the advertising sector. Advertising Account | | | | customers and potential customers for new business. |
| Executives are those who communicate between the | | | | They also need a good head for budgets, trends of |
| business and the agencies handling the advertising. | | | | markets and customers, and also need to be on top |
| Roles can be administrative and include a degree of | | | | of their own sales performance. |