Social Entrepreneurs

Many will view the world of entrepreneurialism as aleast one children's book
means of developing a business to supply theThe entrepreneurs at First Book have worked to
financial requirements of household needs. Theprovide new children's books for less than $2.00 per
prevailing dream of most aspiring entrepreneurs is tocopy to programs dealing with low-income children.
work for themselves without the need to answer toBecause First Book is able to sell in mass quantities to
a boss.grateful literacy programs they have a significant
There is, however, a culture of entrepreneurs whobudget that allows them to provide books to
not only seek to become self-sufficient in theseverely disadvantaged children at no cost.
business ventures, but they also seek to be agentsReports indicate First Book has given away more
of societal change.than 43 million books since it's inception in 1992.
The Schwab Foundation awards 30 internationalFirst Book has shown it is possible to develop a
entrepreneurs with a Social Capitalist Award for notbusiness that allows you to do what you love and be
only succeeding in their profession, but also providingpaid to do so. They have also shown that they can
a sense of positive societal change.take the passion of an entrepreneur and combine it
The 2006 American Social Entrepreneur of the yearwith a desire to affect future generations in a
winner was Kyle Zimmer and a company called Firstpositive way.
Book. This company has a desire to see low incomeFinding the right business is discovering an under
children have every opportunity to read and ownserved market and developing a solution to needs
books of their own.that haven't been addressed elsewhere.
Statistics indicate...There are thousands of global social entrepreneurs
61% of low-income families have no age-appropriatewho are giving back to their local, national and global
books in the homecommunities.
80 percent of preschool and after-school programsIn an era of governmental cutbacks and reduced
that serve this group have no books at all for thesebudgets many of these social entrepreneurs are
childrenfinding great satisfaction in contributing in a
There are 181,500 such programs in US cities withmeaningful way to the things they are most
populations exceeding 50,000 aloneinterested in. The prospects are limitless and often
The children's book market is a $27 billion industryprovide a greater sense of satisfaction to those who
with over 460 million books sold annuallyinclude 'others' as part of their business plan.
In 2002, just 34.5 % of US households purchased at