| Good evening and I hope you are ready for your | | | | Next would be online reputation management. Is |
| weekend! | | | | there a misconception about your school? Is |
| I would like to talk tonight about some of the | | | | something just flat out untrue that a prospective |
| overriding goals you should have when you are in | | | | student said because they didn't get accepted? |
| social media marketing or when you first start | | | | The ultimate goal of any higher education social |
| marketing with social media (hopefully as a secondary | | | | media campaign would be to increase awareness |
| means). | | | | amongst your demographic audience and enroll more |
| The first goal is increasing or sustaining an online | | | | students. As I mentioned, these sites are expoding, |
| presence. The major social media sites are growing | | | | and lets be a part of it. |
| by leaps and bounds each day, and you need to be | | | | What about some smaller goals? For example, how |
| there! | | | | about number of fans, friends, or contacts |
| Secondly, you can actively gain feedback from | | | | acquired? Also, number of comments left on |
| students using these channels. For example, you | | | | profiles is key too. |
| can become a member of a forum and communicate | | | | Lastly, if there is a negative, you have the power to |
| directly with individuals interested in your school. | | | | change it into a positive, this can be huge in your |
| Social media users tend to be comfortable in these | | | | ability to brand market to prospective students.enjoy |
| environments and will give very frank feedback | | | | your weekend! |
| regarding your institution. | | | | |