| With the explosion of social media in marketing, I | | | | other traditional viral means as well! |
| thought it would helpful to talk about some strategies | | | | I think its important to leverage social media, any |
| to use for a college/university. | | | | way possible. For example, if there is a significant |
| -keep the conversation going and make sure the | | | | demographic of students on a forum, blog, etc |
| content is relevant/current... be sure to engage the | | | | discussing your competition, consider advertising in |
| people you are trying to attract | | | | front of those folks, brand a consistent message in |
| -recreate the passion for your brand constantly, hold | | | | front of your competition. Don't students deserve a |
| bi-weekly chats on college forum sites (college | | | | choice? |
| confidential, etc..) etc.. | | | | On a college forum, consider advertising directly in |
| -measure your ROI on websites, current click through | | | | front of your top competition, you do want to be |
| rates on ads are right around .08..... | | | | seen with them? Understand from an ROI |
| -assign and delegate content creation | | | | perspective that this is a branding exercise and ROI |
| -constantly think about the audience you are trying | | | | is hard to measure in a situation like this. |
| to go after, verify traffic with potential vendors, | | | | Any type of branding or marketing you must be a |
| make sure your demographics are in place | | | | little bit uncomfortable with not knowing all of your |
| -do not rely solely on social media to market your | | | | return on investment. |
| widget or else the brand will erode, make sure to use | | | | |